Author: martgordon

News categories

21 July, 2020

Content Strategy Development Merseyside SEO Telling Stories

Building your site strategy from the ground up

Building your website strategy from the ground upStrategy for your website starts with looking at the purpose of your business Why do you need a strategy? Building a business online is the same as building a business that is entirely offline. The need for the business is to sell the product[s] or service[s] that you, [...]
12 June, 2020

Content Strategy Development Merseyside SEO Telling Stories

What is SEO? Great tips for SEO in Liverpool

What is SEO? Great tips for SEO in LiverpoolMarketing your business online demystified What is SEO? Why do I need it? SEO stands for Search Engine Optimisation and refers to the process of optimising your site for Search Engine rankings. The actions taken as part of an SEO process can help your business gain a [...]
16 May, 2020

Development SEO

The Need for Speed

The Need for SpeedWhy your website needs to be as fast as possible While we often hear the phrase "content is king" on the web, and while that may be true, there is a fundamental need for your website to be fast. The reasons are numerous and they include: Keeping your visitors engaged It should [...]
Maintaining your website
8 May, 2020

Web Hosting

Managing your website

Managing your website - part oneThe importance of keeping your site updated An often overlooked part of any business is the management of the organisation's website. Many businesses I come across treat their website with a "set it and forget it" attitude. In fact, I am certain that there are three distinct attitudes that prevail [...]
19 June, 2016

Merseyside

5 advantages to being based on the Wirral Peninsula

5 advantages to being based on the Wirral Peninsula Since moving to the north west from the south east I have had some time to reflect on the advantages moving to the Wirral Peninsula has brought to my business and my lifestyle. Wirral is a very interesting geographical location situated between the estuaries of the [...]
20 September, 2015

Content Strategy Telling Stories

The devil is in the details

The devil is in the details Wife - How do I look Me - Elephant Me - *Elegant I have agonised over the title of this post but feel this hackneyed cliché actually fits the bill rather well. In point of fact the devil comes in when you do not pay attention to the details [...]
16 September, 2015

Design

Designing an iconic character

Designing an iconic characterHow do you create an iconic character? This is a question as broad as asking where do ideas come from? But to answer the question for at least one well known character, designed for the video game Donkey Kong and starring in many games since, the constraints imposed by technology of the [...]
2 March, 2015

SEO

A quick guide to setting up A/B Testing using Google Analytics.

A quick guide to setting up A/B Testing using Google Analytics.“Quality is never an accident; it is always the result of intelligent effort.” – John Ruskin A/B testing is a very useful tool in choosing the correct solution for your site. A simple A/B test could help increase the chances of a user completing the [...]
6 January, 2015

Design Development

User Experience is a Quality Assurance issue not a design issue

User Experience is a Quality Assurance issue not a design issueDigital Designer required, must have User Experience design skills. These adverts have been showing up more and more regularly over the last 5 years, yet I’m sure User Experience is not wholly a design issue. I’m of the opinion that the User Experience should be [...]
28 August, 2012

Design

Accessibility, Barrier Free Design, Universal Design

Accessibility, Barrier Free Design, Universal Design“Accessibility allows us to tap into everyone’s potential.” ― Debra Ruh Accessibility is of great importance on the web. When it comes to showcasing your content you can use text, images, audio and video or a mixture of all four, but it is essential to pay mind to users who [...]