Category: Content Strategy

Putting the customers requirements firstThis is something we all aim to do, but do we go far enough or can we even go too far? I have always wanted to do my best for my customers, and generally, that includes doing the best for their customers. This is most readily achieved by placing oneself in [...]

Building your website strategy from the ground upStrategy for your website starts with looking at the purpose of your business Why do you need a strategy? Building a business online is the same as building a business that is entirely offline. The need for the business is to sell the product[s] or service[s] that you, [...]

What is SEO? Great tips for SEO in LiverpoolMarketing your business online demystified What is SEO? Why do I need it? SEO stands for Search Engine Optimisation and refers to the process of optimising your site for Search Engine rankings. The actions taken as part of an SEO process can help your business gain a [...]

The devil is in the details Wife - How do I look Me - Elephant Me - *Elegant I have agonised over the title of this post but feel this hackneyed cliché actually fits the bill rather well. In point of fact the devil comes in when you do not pay attention to the details [...]