Content Strategy
Content Strategy is the fundamental building block that everything else sits on. Without this foundation, we are not able to achieve our goals, because as Jeffrey Zeldman says “Content precedes design. Design in the absence of content is not design, it’s decoration.” The content of a site is the reason visitors visit. Without it, there is no reason to come and there is no chance you can achieve your objective.
Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.
What We Do
We can help you understand what is possible through a good content strategy and we can also provide the people to help you create and carry out that strategy. We can also help you to measure the effectiveness of your strategy and test alternative ideas to see what performs well with your audience. This way we can continually hone your strategy in evolutionary style, the fittest content will survive, or at least the content that fits your objectives will.
How We Do It
A website is not a “set it and forget it” object. We are not carving words and pictures into stone here, we are going to need to keep an eye on it and see what is working, what is no longer working and make adjustments as time goes along. This will help you be able to attract more customers and reach a bigger audience by giving you clues on what content they are searching for. It is all a joined-up game, the research we can do on your audience and your competitor’s audience through analysing search data and your website user analytics data will be able to inform your next tactical move for your content and find gaps that people are searching for.
